The franchise business in Thailand is expected to grow by 17% this year to a value of 160 billion baht as more people look to earn more income by opening their own businesses.
The number of franchised outlets is likely to rise beyond 40,000 this year and employment to exceed 200,000 jobs, said Peerapong Kitiveshpokawat, director of the International Retail and Franchise Business R&D Center at Sripatum University.